The COVID-19 pandemic has left an indelible mark on industries worldwide, and the Nepali film industry is no exception. The sudden outbreak of the virus and subsequent lockdowns brought the industry to a standstill, affecting production schedules, box office revenues, and the livelihood of thousands who rely on cinema for their income. However, as the industry adapts to the new normal, the pandemic has also accelerated changes that could reshape Nepali cinema for the better in the long run.
The Immediate Impact: Shutdown of Cinemas and Halted Productions
When the pandemic first hit Nepal in early 2020, one of the first measures taken by the government was the closure of cinema halls. This move was necessary to prevent the spread of the virus but had devastating effects on the film industry. With no new releases, box office collections plummeted, leading to massive financial losses for producers, distributors, and theater owners. Many film productions that were in the middle of shooting had to be halted indefinitely. High-profile projects were put on hold, and the entire ecosystem that supports filmmaking—from actors and directors to technicians and support staff—found themselves without work. The uncertainty created by the pandemic left many questioning the future of the industry.
Digital Shift: The Rise of OTT Platforms
One of the most significant shifts during the pandemic has been the rise of Over-The-Top (OTT) platforms and digital streaming services. With theaters closed, filmmakers began exploring online releases as an alternative means of distribution. This transition to digital platforms was already underway, but the pandemic accelerated the trend, making it a crucial lifeline for the industry. Streaming platforms like Netflix, Amazon Prime Video, and local services such as Hamro Patro and CineDeer became the go-to platforms for filmmakers to release their content. Films like Prasad and Lappan Chhappan 2 found success on digital platforms, reaching audiences both in Nepal and abroad. The shift to OTT has also allowed independent filmmakers to showcase their work without the constraints of traditional theatrical releases. While digital releases cannot fully replicate the revenue generated by box office hits, they have provided a viable alternative during the pandemic. This shift has also democratized content, allowing filmmakers to experiment with diverse genres and storytelling methods that might not have fit the traditional theater model.
Challenges Faced by the Industry
Despite the opportunities presented by digital platforms, the pandemic has also exposed several vulnerabilities within the Nepali film industry. The financial impact has been severe, with many production houses struggling to stay afloat. The reliance on traditional box office revenues has highlighted the need for a more diversified revenue model. The pandemic has also disrupted the supply chain of filmmaking, from pre-production to post-production. Travel restrictions, health and safety concerns, and limited access to equipment have made it difficult to resume shoots, even as lockdowns eased. Smaller, independent films with limited budgets have been hit particularly hard, with many projects being shelved indefinitely. Additionally, the closure of cinema halls has raised concerns about the future of traditional movie-going in Nepal. With audiences becoming accustomed to the convenience of streaming services, there is uncertainty about whether cinema halls will regain their pre-pandemic popularity. This shift in audience behavior could have long-term implications for theater owners and the entire distribution model of Nepali cinema.
Adaptations and Innovations: The Industry’s Response
In response to the challenges posed by the pandemic, the Nepali film industry has shown remarkable resilience and adaptability. Filmmakers have embraced new technologies and production techniques to continue creating content under strict health and safety protocols. Smaller, more contained productions have become the norm, with filmmakers finding creative solutions to work within the constraints of the pandemic. Virtual events and online film festivals have also become popular, allowing films to be showcased and celebrated even when physical gatherings are not possible. The success of these events has demonstrated that there is a strong demand for Nepali cinema, both domestically and internationally, and that the industry can thrive in a digital-first world. Moreover, the pandemic has encouraged the industry to rethink its business models. Crowdfunding, brand collaborations, and merchandise sales are emerging as alternative revenue streams. Filmmakers are also exploring the potential of web series and short films, which can be produced with lower budgets and cater to the growing demand for online content.
The Future of Nepali Cinema Post-Pandemic
As the world begins to recover from the pandemic, the Nepali film industry is poised for a new chapter. The lessons learned during this period of uncertainty will likely shape the future of cinema in Nepal. The digital shift is here to stay, and filmmakers will continue to explore the possibilities offered by OTT platforms and online distribution. Cinema halls, while still an important part of the Nepali film experience, may need to reinvent themselves to stay relevant. Enhanced safety measures, innovative viewing experiences, and hybrid models that combine in-theater and online releases could be the way forward. The pandemic has also underscored the importance of building a more sustainable and resilient industry. Diversifying revenue streams, investing in local talent, and supporting independent filmmaking will be key to ensuring the long-term growth of Nepali cinema.
The COVID-19 pandemic has undoubtedly been a challenging time for the Nepali film industry, but it has also sparked innovation and transformation. The rise of digital platforms, new production methods, and alternative business models have all played a role in keeping the industry alive during these unprecedented times. As Nepali cinema continues to adapt to the post-pandemic world, it has the potential to emerge stronger and more dynamic than ever before. The resilience and creativity of filmmakers, coupled with the support of audiences, will ensure that the Nepali film industry continues to thrive in the years to come.
